Idiom of the Week: Think Outside the Box

“Consumers are no longer affected by traditional advertising strategies. We need to think outside the box for our new campaign!”

“The box” contains all the old and usual ideas. If someone tells you to think outside the box, they want you to be creative and come up with something new and unexpected.

「消費者はもういつもの広告に動かされない。新しいキャンペーンは斬新なアイデアが必要だ！」

The box 「箱」とは、古い考えやよくある考えが全て詰まった箱です。「箱の外で考えなさい」と言われたら、新しくて意外な考えが欲しいということです。